8 Ways of Attracting Students to TVET
Parents of school age children usually hate TVET, unless they are German, Swiss or Austrian. In those countries, high level skills have high level status but for the rest of the world they’re seen as a broken dream by parents who want lawyers, engineers, doctors and space pilots.
So, how do you attract students and their parents into skills development when all the cards are stacked against you.
Don’t try to change the whole culture that looks down its nose at skilled workers. What we know is that two years out of university or out of high school with no real skills, TVET become Cinderella and the starts begin to sparkle.
The longer unskilled graduates are away from their parents, the sooner reality strikes that the marketplace has passed the outdated visions of yesterday and the new reality is skills, skills, skills.
Try these strategies:
Industry is waking up to the need for a whole new level of skilled workers. If we in TVET can match their new demand with a credible supply, we’ll solve a great many economic, cultural, and personal problems.